Tagline choices and connotations
When researching into tagline choices and possible ideas we really wanted it to relate back to the law and spent a lot of time looking in to the miranda rights to find something that we could manipulate to give it a horror theme or something that could in the right context give it a sinister undertone.
As well as this we looked at the last rites in an attempt to give our tagline a horror undertone but still keeping it within the context of the law but struggled to find anything that was eye catching and recognisable to use. We decided to take the spelling of 'rites' from the last rites and combine it with 'you have the right to remain silent' to product you have the rite to remain silent. This is effective as at first glance its recognisable through its relation to the law but its spelling of the word rites creates a link to death as well as the phrasing in relation to horror makes it sound very violent as it gives the feeling of restriction.
George Percy
George Percy