Question Two
How effective is the combination of your main product and ancillary texts?
When discussing branding, it is extremely important that there is a certain image that can be easily recognised to link back to our trailer. Iconic branding can help your product stand out from the other competitors in the film industry, but also it can engage the viewers by allowing them to trust the brand because of them knowing it produces good quality products from the good reputation they hold.
The stronger the brand, the more well known the iconic image will be which will then increase the popularity therefore more viewers your movie will achieve.
When relating to Horror, the brand identity can consist of different varieties of brands which can conclude, props, setting, logo and even font which can be a significant part of your icon.
The stronger the brand, the more well known the iconic image will be which will then increase the popularity therefore more viewers your movie will achieve.
When relating to Horror, the brand identity can consist of different varieties of brands which can conclude, props, setting, logo and even font which can be a significant part of your icon.
Star Wars' was a massive film hit in the 70's and onwards where the same font has been used in every film made by George Lucas. Due to this, the audience know the film by the font of the title rather than main characters like Darth Vadar or Luke Skywalker. Star Wars has adapted that style of font and made it their own by using it in every motion picture. When you see this font, even though it's stating it's title, you already realise which film is it without even really seeing any of the main characters.
'Harry Potter' is a massive phenomenon which is ironically made in Britain since most are from USA. This is another example of the font being main brand of the film. This gives an unusual feel to brand identity and seems to be quite unrealistic as you'd normally associate 'Harry Potter' with the main three characters and the villain. |
Georgina Matthews