Oculus (2014)
The Quiet Ones (2014) |
Oculus (2014) is a paranormal horror about a woman who is trying to exonerate her brother by proving that a murder was caused by a supernatural phenomenon. Watching this teaser trailer, we counted 34 different shots, each scene of which were rather prolonged to emphasise, along with the eerie droning whisper of the non-diegetic wind, tension and increase the audiences curiosity towards why specific objects, i.e the mirror, are the centre of the entire trailer. As well as feeling curious, this also places the audience on edge, with a constant fear of a jump scare popping up due to the young girls voice. This obviously doesn't happen until the end of the trailer, when the girl opens her eyes with the diegetic scream of a woman, which is also used as a fear factor for the movie.
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The Quiet Ones (2014) had had 43 shots in it which compared to some other teaser trailers isn't that much. This is very effective because it builds up the pace of the trailer very well and leaves the audience wanting to know more. This build in pace gives the audience a feeling of fear as although it is only a 90 second segment it gets them very involved and committed so by the end you are left on the edge of your seat. Although the slow prolonged shots are very good at giving it an eerie feeling to it it does make the film look a little slow and lacking action.
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[REC]4 : Apocalypse (2014)
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With 36 shots to the teaser trailer, [REC]4 : Apocalypse (2014) is about a young television reporter being rescued from a building and taken to a quarantine zone to be examined, which is when they find she is carrying a seed to a mysterious demonic virus. The pace between the shots vary in this teaser, with main title shots being shorter than the live action scenes. This may be because the producers of the teaser trailer would like to keep their audience engaged with the stuttering camera in the live actions shots so that who ever watches it gets a translucent idea of what the movie is about. This is an effective way to entice audiences as the producers have realised that the eye will follow anything that moves or jitters about at a fleeting pace.
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The Purge : Anarchy (2014)
At 69 shots, The Purge : Anarchy (2014) uses more shots than any of the other teaser trailers we viewed. The purge is about a day during the year in which all crime is legal and a small couple get stuck out while it is taking place and have to battle their way through the night. This was very effective in comparison to the other trailers we looked at because it was very action heavy and this reflects the film very well so the audience has a good idea of what they can look forward to in the film. Although this portrays the film very well and builds a lot of tension for the viewers it does make the trailer very difficult to understand and removes the opportunity for them to show a direction that the story will take or give a clear idea of what the characters are like.
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The Amityville Horror (2005)
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The Amityville Horror (2005) uses 67 shots in their teaser trailer, and to great effect. It is about a family who moves into a new house that was the site of a horrific murder a year before, then the father begins to act in a strange way and follows is 28 days of terror for the whole family. The majority of the shots consist of the actual footage, photos and newspaper headlines about the murder which took place a year before the family moved in. The producers of the trailer do this to reinforce the idea that a lot of what happens in this movie actually happened in the real world (even though this is based off of a novel of the same name, although that is also based off of a true story).
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GEORGE PERCY & JOE PRATT-FLYNN